Tiffany & Co launched a line of pendants, named Tiffany Wave, which is available exclusively in Australia. All profits from Tiffany Wave pendants will be donated to benefit the Great Barrier Reef, as part of its global partnership with Wildlife Conservation Network.
Within the jeweler’s partnership, Tiffany pledged to donate 100% of profits from its Tiffany Save the Wild collection to the Wildlife Conservation Network, with a total commitment of USD $4 million by January 2020. “As part of our ongoing efforts to increase social and environmental consciousness on a global level, we have created new Tiffany Save the Wild designs—including graphic, reimagined elephant, lion and rhinoceros charms, ingeniously constructed from precious mixed metals.”
Since the launching in August of 2017, the company more than doubled its original USD $1 million minimum commitment by raising over USD $2 million by April 2018. “Our donation supports the best investments in anti-poaching, anti-trafficking and ivory demand reduction. With our support, the Wildlife Conservation Network’s Elephant Crisis Fund, together with its partners, has successfully lobbied for the closure of China and Hong Kong’s domestic ivory trade,” Tiffany’s website states.
The pendants are available in sterling silver and 18k white gold with sapphires. Ragtrader reports that Tiffany & Co. hosted an In Conversation event in Sydney focusing on coral and marine conservation, in celebration of its Tiffany Wave launch.
In addition to the beautiful new launch was a featured screening of virtual reality film ‘Valen’s Reef.’ The film brought the guests through a 360 degree experience, taking them to the reef virtually. There were many key guests present at the event, including actress and environmentalist Isabel Lucas, Sheree Comerford, Carissa Walford along with the team from the Great Barrier Reef Foundation, Wildlife Conservation Network and Greening Australia.
The Tiffany Foundation continues to push for coral conservation for over 20 years, while being one of the first jewelers to stop using coral over 10 years ago.