The 50th anniversary celebration of the Monaco watch continues as Swiss luxury brand, Tag Heuer unveiled its third of five new Monaco watches that are inspired by the different decades from 1969 to 2019. The first of Monaco represents 1969 to 1979 and was unveiled at the Monaco Formula 1 Grand Prix in May. The second watch, 1979 to 1989, was presented in June in Le Mans, France. Now, Tag Heuer unveiled its 1990s edition of the iconic timepiece during a star-studded event at Cipriani Wall Street in New York on Wednesday.
In attendance were Tag Heuer brand ambassadors, race car driver and 2017/2018 Formula E Champion, Jean-Éric Vergne, Hollywood actor and race car enthusiast, Patrick Dempsey, and former Miss Universe and friend of the brand, Paulina Vega, who served as the host for the evening’s event. Within the event was an exhibition dedicated to Tag Heuer’s heritage. Neon lights lit the grand hall, while video projections detailed the history of the Tag Heuer Monaco, leading up to the reveal of the limited-edition timepiece.
The third of five limited-edition Monaco watches was inspired by the themes, styles and trends of the 1990s. Tag Heuer produced just 169 limited edition pieces, retailing for $6,550. According to the watchmaker, to represent the straightforward street style characteristic of this decade, the watch features a steely industrial appearance. The blue and silvery appearance also has some touches of red, while the stainless-steel square chronograph has a grained rhodium-plated dial with sandblasted subdials featuring blue counters. Both the flange and Heuer logo are in blue, meanwhile the indexes and central seconds hand are red.
The blue and red color scheme continues with the blue perforated calfskin strap with red stitching.The pushers are on the right of the case and the crown is on the left, which has been an unconventional feature, distinguishing the Monaco over the past 50 years. The caseback of this wristwatch is engraved with the “Monaco Heuer” logo as well as “1989-1999 Special Edition.”
The stainless-steel caseback features vertical and circular brushed patterns, as well as a polished, vertical and circular brushed finishing. Within the case is the Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969.