French luxury brand Bugatti debuted its one-of-a-kind $18.68 million La Voiture Noire at the Geneva International Motor Show in March. Now, the world’s most expensive new car will make its North American debut this week at the world’s premier luxury auto show, the Pebble Beach Concours D’Elegance, beginning Tuesday in Monterey, California.
“The true form of luxury is individuality. ‘La Voiture Noire’ is now at the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourisme,” said Bugatti President Stephan Winkelmann. The car pays homage to the art deco design of the Type 57SC Atlantic, one of the most coveted classic cars in the world, designed by Jean Bugatti in 1934.
The new La Voiture Noire has 1,500 horsepower and 1,180 pound-foot of torque, going from 0 to 60 in just 2.5 seconds. Equipped with a quad turbo W-16 engine, it has a top speed of 261 mph, which Bugatti limited to offer the car more touring refinement. “High-speed mode was not relevant for these cars because they had a much different focus. The Divo is made for corners and La Voiture Noire is a Grand Turismo,” said Tim Bravo, a Bugatti spokesperson.
The car at Pebble Beach already has an owner, though Bugatti won’t disclose the purchaser. Rumored buyers include occer star Cristiano Ronaldo and Ferdinand Piech, former chairman of the Volkswagen, which owns Bugatti.“As soon as a customer makes a public claim, then we can refer to that, but other than that we will honor a customer’s anonymity and he will decide whether or not he wants to remain anonymous,” said Bravo.The car still needs roughly 2 and a half years to be completed and delivered, so whoever bought the car won’t be driving it any time soon.
“When you’re wealthy, the thing that you want most after your wealth is to feel special and unique — and someone who pays $18 million for a car gets to claim ‘I bought the most expensive car ever, see how special I am,’” said Karl Brauer, an analyst for Autotrader.