When thinking of luxury vehicles, Ferrari is always a brand that comes to mind. This car company symbolizes wealth, power, luxury, and status. Often, people dream of buying a Ferrari if they were to win a large amount of money.
The Ferrari brand was founded in 1939 by an Italian man, Enzo Anselmo Ferrari. Enzo grew up with a passion for cars and racing, and as a young man, was also fond of motorcycles. Before founding the Scuderia Ferrari Grand Prix motor racing team and the Ferrari automobile company, he was initially a driver and designer for the Alfa Romeo racing team.
Ferrari has become one of the largest car brand names in the world, but did you know that the first vehicle produced by Ferrari wasn’t called a Ferrari at the time? It was actually called the Auto Avio Costruzini 815 and later shortened to Tipo 815 after the design was completely finalized. Although Enzo had left Alfa Romeo, he was still technically under contract with the company and, due to his contract’s terms, he could not manufacture his car using his name.
Ferrari has been a highly successful company its founding and has made the majority of their profit from production. According to a new German study, Ferrari makes over $100,000 of profit from each car they build, based on sales results from the first half of 2018.
However, this is not Ferrari’s only source of revenue. The company also makes a handsome profit from selling Ferrari merchandise including toys, sports goods, clothing, accessories, and racing memorabilia. While there are approximately 30 Ferrari boutique stores, only two of these actually belong to Ferrari while the other 28 are franchises. Some of these boutique stores even have race car simulation games for customers to use while they shop.
While Ferrari is making a profit of over $100,000 from each car build, Porsche is only receiving an average profit of $25,000 for every 911, Cayenne, and Macan. The Boerse-Express newspaper reports that the other three German marques share numbers closer to $13,500 profit per car.
Maserati is only making an average profit of $7,500 per car, before taxes and interest. Maserati is still ahead of Volvo, Jaguar, and Land Rover who clear only $1,200 per car.
The German study, based on sales results from the first six months of 2018, has also discovered that Tesla and Bentley are actually losing money on each car that they build. The two brands have been
investing heavily into electrification, but this is actually costing them more money than they make per vehicle, between $15,000 and $25,000 to be exact. Two additional high-end vehicle brands, Rolls-Royce and Lamborghini, have not disclosed their sale numbers and have decided to keep their sales results private.
Ferrari is a luxury brand that continuously manufactures cars to the highest standards while incorporating top-quality and innovative materials and designs. As such, Ferrari’s customers are willing to pay high prices for the vehicles whether they are buying new or used. In August of 2014, the most expensive Ferrari ever was sold. The 1962 Ferrari 250 GTO was sold at an auction hosted by Bonhams for $34.64 million.