Disney’s new streaming service, Disney+ is set to launch on November 12 for just $6.99 a month, according to the company’s announcement on Thursday. Disney’s head of direct-to-consumer unit Kevin Mayer gave investors the first peek at the Disney+ app and interface.

Disney+ is similar to Netflix, offering rows of recommended content, new TV series or movies added to the platform, and genres. One difference is that there are five hubs located at the top of the page, which will direct users to different areas for Disney’s various franchises: Disney, Pixar, Marvel, Star Wars, and National Geographic.

You can stream Disney+ via smart TVs, web browsers, and on tablets, mobile devices, and game consoles, according to Mayer. The company reports that the streaming service already secured deals with Roku and Sony for availability on their respective platforms.

Disney+ will be entirely ad-free, unlike competitors such as Hulu and ESPN+, which means it will be generating revenue from its subscriptions. Mayer also mentioned the likelihood of offering a bundle, which could include Hulu, ESPN+ and Disney+ at a discounted price.

Users of Disney’s new streaming service are able to set up individual profiles for those they live with, while parental controls will automatically be applied for child profiles. All  Disney+ content will be available for offline download and the company even promises 4K HDR presentation where applicable on TVs.

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