Uber has joined the number of bike-sharing services already available in the U.K. capital by launching its Jump electric bikes in London on Friday. The ride-hailing firm released a fleet of 350 red e-bikes as a trial in the London borough of Islington, while it plans to expand elsewhere in the city in the upcoming months.
The dockless bikes feature baskets and phone mounts, in addition to an electric pedal system which offers users assistance of up to 15 miles per hour. The rides will cost £1 ($1.26) and an additional 12 pence charged on every minute after the first five minutes.
Uber purchased Jump last year in hopes of expanding its transportation offering beyond its core ride-hailing platform. The company pitched itself to investors as a “one-stop-shop for transportation,” as CNBC reports.
“Over time, it’s our goal to help people replace their car with their phone by offering a range of mobility options — whether cars, bikes or public transport — all in the Uber app,” Jamie Heywood, Uber’s regional general manager for Northern and Eastern Europe, said in a statement Friday.
The market has already been flooded with bike-sharing services, as its part of London’s public transport system, with docked bikes sponsored by the Spanish bank Santander dotted about the city. Cyclists are also being spotted more regularly on dockless bikes from the U.S. start-up Lime and Chinese firm Mobike.
Jump also offers a scooter-sharing service, though it’s unlikely the firm will get permission to launch e-scooters in London as Britain’s laws prohibit them from being ridden on roads or pavements.