Tiffany & Co is transforming the way we shop by following in the footsteps of Moët and UNIQLO, with their very own Tiffany blue vending machine. Tiffany & Co.’s latest shopping innovation, located in the brand’s recently opened London store, lets customers purchase the new Tiffany & Co. fragrance from a vending machine in the brand’s signature color. The new fragrance collection is said to feature notes of floral musk, noble iris, and vert de mandarine.
The vending machine is part of a new contemporary space inside Tiffany & Co.’s latest boutique, which launched in London’s Covent Garden, to offer a unique experience to shoppers. The brand has done its best to incorporate playful designs and to encourage creativity by incorporating items such as the Tiffany Blue wooden crates which display ‘Everyday Object’ accessories, and even better, a #MakeItTiffany personalization bar.
According to Harper’s Bazaar, Richard Moore, Creative Director of Store Design at Tiffany & Co. said, “We’ve integrated uniquely playful displays that reflect the wit and humour of Tiffany design to create a one-of-a-kind, experiential destination.”
The #MakeItTiffany personalization bar gives shoppers the opportunity to engrave symbols or monograms on select products. There is a similar pop-up personalization space for guests in Tiffany’s Rockefeller Center location in New York, as well.
Tiffany & Co. has released other wonderful ideas that incorporate the brand including opening up their very own Blue Box Café inside of the brand’s famous Fifth Avenue store in New York. The stylish eatery resides on the fourth floor and provides stunning views of Central Park. The décor is as chic as expected and the iconic ‘Tiffany Blue’ shade is spread throughout the entire café. Of course, the café was inspired by the famous film Breakfast at Tiffany’s and nearly six decades later, it is finally a reality.
To get to the café, one must walk past several rows of diamonds on the main floor of Tiffanys to the elevator in which a concierge will join and take you to the fourth floor. When the elevator dings and opens you are then greeted by another person who chimes, “Welcome to the fabulous fourth floor.” The café only seats 40 people and breakfast costs about $29 which includes coffee or tea, a croissant or fruit, then a choice of avocado toast, a buttermilk waffle, truffle eggs, or smoked salmon and a bagel.
Earlier this year, Tiffany & Co. also thought of a creative way to celebrate the launch of Tiffany’s new jewelry collection, Paper Flowers. They painted the New York subway stations and taxis with their signature shade of ‘Tiffany Blue.’
While Tiffany & Co’s vending machine is currently only available in London’s Covent Garden store, we can all hope the stylish and chic vending machine will begin popping up at other locations which might be a little closer to home.