Meet the Earth Polo, the first product released from Ralph Lauren’s new commitment to sustainability. In recognition of Earth Day, one of the planet’s biggest brands developed a new version of its iconic Polo shirt.
Each of the Earth Polo shirts is made from a polyester spun from recycled plastic bottles and dyed with a process that uses zero water. Robb Report notes that they tried this beauty on, saying: “For those concerned that a polyester shirt might feel scratchy or uncomfortable, rest assured, they’re almost as soft as the pique cotton the brand’s other customers may be more used to wearing.”
“Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans by 2025,” said David Lauren, chief innovation officer of the company, in a statement. “Plastic waste is a major issue threatening the environment—we want to be part of the solution and utilize an innovative approach to create something valuable.”
Similar to Levi’s, who has been experimenting with waterless dyeing technology for the past few years, Ralph Lauren has the ability to reach a bigger audience as it spreads the gospel of eco-friendly clothing.
When Ralph founded our company more than 50 years ago, he did so with the idea that whatever we create is meant to be worn, loved, and passed on for generations,” said Halide Algaoz, Ralph Lauren’s chief supply chain, and sustainability officer. “It’s with this spirit of timelessness that we approach sustainability.”
Both the men’s and women’s polos come in white, blue, green and black. Each Earth Polo will retail for $89.50, and will, of course, support Ralph Lauren’s vision of commitment to sustainability.