The Nissan GT-R will celebrate its fifth anniversary next year, marking an incredible milestone in the automotive business. In celebration of the big Five-Oh, the Japanese company flipped the production switch on for its most powerful—and priciest—GT-R variant to date, the GT-R50 by Italdesign.

Only 50 of these limited-edition GT-R50’s will go into production, built by the famed Italian coachbuilder founded by Giorgetto Giugiaro. Each will cost €900,000, equivalent to $1.1 million – meaning the GT-R50 by Italdesign is nearly ten times more expensive than a stock GT-R, priced at $109,000. Think that’s pricey? That’s just for the base model.

Each GT-R50 is capable of being transformed into a one-of-a-kind masterpiece for an additional fee, which will vary in price depending on the work desired. Further meaning, the owner is really only hindered by the size of their imagination – well probably their bank account too.

The GT-R’s main appeal is without a doubt the speed. Its power and driving dynamics are incomparable in the price range as it totally dominates out on the streets. Speed fiends and enthusiasts refer to the car as “Godzilla” for how fiercely the 600-horsepower V-6 zooms off when the car’s accelerator is pushed.

With the latest version of the GT-R, Nissan made the vehicle more simple to drive, boosting less experienced drivers’ confidence, while also tempting those who are experienced to drive even faster.

The prototype for the GT-R50 was revealed at the 2018 Goodwood Festival of Speed in the United Kingdom this past Summer. “Goodwood is a celebration of design, performance, a little indulgence and a lot of love of historic and future automotive creativity,” says Alfonso Albaisa, Nissan global head of design. “It’s the perfect setting to showcase a unique vehicle that will stir the imagination of people to dream even bigger.”

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