Social media users are in total disbelief after Gucci’s new bathing suit, priced at $380, sold out despite buyers being advised to not wear the swim suit in a pool. Selfridges department store that stocks the ‘Sparkling swimsuit with a Gucci logo’ wrote in the product details regarding the swimsuit saying: “Please note: Due to the nature of this particular fabric, this swimsuit should not come into contact with chlorine.”
Instead of sporting the item in the water to avoid damage due to the particular fabric used, users should imagine the item as more of a tight top free of seam lines around the waist, according to Daily Mail. Creative Director Alessandro Michele says he recommends pairing the Gucci bathing suit with “skirts, denim and anything high-rise’ but called ‘escapades to the seaside’ in it ‘criminal.”
Gucci explains on its website that the nylon fabric is not compatible with chlorine, also saying: “Creative Director Alessandro Michele is an ideas man, but with an archive like Gucci’s, how could you resist the temptation to revisit some old favorites?”
The swimsuit itself, features the reclaimed vintage Gucci logo across the front, which is completed with sparkle and slight fading for authenticity. The bathing suit was made in Italy using ivory sparkling Lycra, 80 percent nylon and 20 percent elastane.
Although the swim piece represents Gucci’s vintage design, the Italian brand’s advisory to not wear it in the pool caused a massive reaction among social media. EggOnYourFaceBook tweeted: “I guess this is how ‘shallow’ people have become.” While another disappointed user tweeted: “Gucci is straight wild’n with this bulls**t ya can’t tell me they Not. Look at the description ..’to get the best from this item we advise that you do not wear to swim’ BUT it’s a swim suit … and it’s sold out .. y’all dumb buying this for clout.”
White Yardie, social media influencer and comedian, also took to social media to make light of the situation in a video where he said the brand was taking advantage of people after he noticed the price quoted at $490. “That’s supposed to make you swim under water without holding your breath,” he said during a video rant. He continues saying, “$490 you’re supposed swim in it beat every swimmer in the world. You’re supposed to be the Olympic champion of the world.”
If that isn’t enough jokes towards Gucci’s new bathing suit, Yardie threw in a few more during his rant saying, “Not even sharks are supposed to bite you in that. That’s supposed to be shark-proof. Sharks are supposed to see you and be scared of you. That better teach me to swim I can’t swim. If you cannot swim and buy that, that’s supposed to help you to swim.” Of course, these are simply jokes due to the high price of a swim suit that you ultimately cannot swim in.