Legendary filmmaker-turned-winemaker-turned-hotelier Francis Ford Coppola is now headed for a new cannabis lifestyle company. Coppola seems to be following in the footsteps of Constellation Brands, which announced a $4 billion minority investment in Canopy Growth. Coppola’s  new venture is a pursuit independent from The Family Coppola, primarily based in Sonoma County with Hideaways around the world.Coppola’s cannabis endeavor will operate under Sána Company LLC., which is named from an original Sanskrit term for marijuana.

The company said its intention is to “give life to a progressive vision for pioneering the highest-quality, sun-grown cannabis products through sustainable farming.”

Since the legalization of recreational marijuana earlier this year, the wine and weed industries are beginning to conjoin, including the launch of Rebel Coast’s cannabis infused Sauvignon Blanc and the growth of TSO Sonoma’s signature Elevated Events.

“Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir and temperateness,” Coppola said in a statement. “Expertise making one applies to the other. As with growing grapes, location matters, and The Grower’s Series reflects California agricultural expertise creating a true blend of art and science.”

Coppola’s latest “cannabis lifestyle brand” is labeled as The Grower’s Series in partnership with Humboldt Brothers, a sustainable cannabis farm tucked deep in the Emerald Triangle. The Grower’s Series includes three limited-edition, organic strains, that were “hand-selected to offer distinct and memorable experiences.”

Co-founders Johnny Deim (CEO) and Brett Todoroff (Chief Farming Officer) selected a sativa-dominent strain, an indica-dominant strain and a hybrid — all grown on separate plots of land at different elevations to showcase the region’s diverse microclimates, in which they cultivated and curated.

One-gram container of flower is packaged together in a wine bottle-shaped tin and is further topped with a version of Coppola’s signature label and an embossed pot leaf. Each box will sell for $99 and also features a branded pipe and rolling papers.

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