According to a blog posted on Wednesday by Amazon, the company will be opening a new store consisting of items from its website that are rated 4 stars or above. With Amazon’s reveal later this week, it significantly pushes them further into bricks-and-mortar retail, as Amazon begins emerging its cashier-less convenience stores, as well as the purchase of Whole Foods.
The store is ready to debut this Thursday in New York’s SoHo neighborhood, on 72 Spring Street. The company noted that Amazon Prime member will pay “the Amazon.com price” while shopping at its new store. According to an Amazon spokeswoman, the store will not be a pop-up location as some of its shops, instead it will be permanent. Amazon News tweeted on Tuesday: “Amazon 4-star opens tomorrow in the SoHo neighborhood of #NYC– check out a sneak peek of the store here: https://blog.aboutamazon.com/shopping/amazon-4-star …”
Amazon says items will include a mini skillet, card games and many of the company’s own electronic devices including the Echo Spot and Fire TV Stick, in the Amazon 4-star store. There will also be some “Trending Around NYC” according to Amazon, which the company is able to track on its website. Digital price tags will also be visible within the new store to show how much Prime members are saving, the average star rating and how many ratings a product received.
Reports recently announced that the company is considering opening as many as 3,000 cashier-less convenience stores across the United States by 2021 as well. Although an Amazon spokesperson said the company doesn’t “comment on rumors or speculation,” Bloomberg reported that the expansion may be more extensive, with nearly 50 stores potentially welcoming customers as early as next year, while hundreds more are rumored to open for business by 2021.