Uber is testing out a monthly subscription pass that would allow its users access to discounted rides, free Uber Eats food delivery, and free JUMP bike and scooter rides for just $25 a month. Throughout its pilot phase, Uber plans to test several iterations in San Francisco and Chicago, with each version including a fixed discount on every ride, as well as free Uber Eats deliveries and free JUMP (bikes and scooters) rides. Meanwhile in other cities, the rideshare company is testing lower-priced passes that offer discounted rides and free delivery on Eats orders above a certain amount.
“From meals to wheels and everything in between, we’re always looking for ways to make Uber the go-to option for your everyday needs,” an Uber spokesperson told TechCrunch.
Uber is quickly becoming more than a rideshare company as its beginning to rise as a major competitor in the food-delivery market. Free delivery for Uber Eats could become a major selling point for the subscription since the current delivery fee ranges anywhere from 49 cents to a few dollars, depending on where you’re located. Those small fees definitely add up, especially if you tend to order food more than a few times a month.
Though Uber launched Ride Pass last October for its users to consistently pay lower prices on individual rides for a monthly fee, this is the first time Uber is combining all of its consumer offerings into one monthly subscription. Creating product differentiation and brand loyalty is a smart way for Uber to bring in more customers that will fully commit to its multi-modal platform.