Target is seriously taking over this holiday season as it continues to compete with Amazon and Walmart. The company announced on Tuesday it will be removing the order minimum for nearly all items sold online, beginning November 1.
For Target shoppers, that means most items, regardless of price, will be granted free two-day shipping without a minimum purchase or membership required. This particular perk began in March for all orders of at least $34 and use to be only for Target’s store credit card holders, however, it will now be offered to all Target shoppers through the holiday season.
“We want to make the busy holiday season easier for our guests so they can spend more time with their family and friends,” Target CEO Brian Cornell said in a statement.
Target offered a similar deal last year, when it offered free standard-speed shipping on most items from November through December 23. This year, Target scored a major upgrade with its latest ambitious move and even puts the company in a great position to compete with Amazon as the holiday season approaches.
Currently, Amazon only offers traditional-speed shipping for orders over $25 to customers without a Amazon Prime membership. Those who do pay for Amazon’s $119 annual fee or $12.99 per month fee for Prime receive unlimited free two-day shipping.
Walmart still requires the same minimum purchase of $35 to receive free two-day shipping, but we might see a change after Target’s recent announcement.
As technology continues to climb, online shopping is expected to steal more of the holiday shopping yet again, while Amazon is also expected to capture more than half of those shoppers for yet another year.