During CES 2019 in Las Vegas, LG announced a TV that rolls itself up and disappears from view when you don’t want to watch it. The 64-inch LG Signature OLED TV R vanishes into a base which doubles as a large speaker.

When you want to watch TV, you simply hold a button located on the remote and a panel on the base will open while the TV begins to roll upward. The screen contains all trimmings you would expect from a high-end set, such as the sharp 4K resolution and OLED panel, which allows for high contrast and a bright screen for viewing light and dark details. CNBC notes that the TV is “crazy thin,” further explaining that it “resembled window blinds unfolding.” Even arms run alongside the TV to hold the screen in place.

The TV features three modes:  full view, line view and zero view. In full view mode, the TV is completely revealed. On the other hand, line view allows you to view controls for music, information about the weather or photos. Zero view is where the base with the speaker is the only thing you see.

Though LG didn’t announce pricing, you can expect a pretty expensive price tag attached. According to CNBC contributor Todd Haselton, a spokesperson mentioned to him that “it will launch in the second half of this year and probably closer to the end of 2019.” Although Haselton also noted companies are known for using CES to demonstrate products that rarely follow through.

“Companies notoriously use CES to demonstrate products that end up shipping late, or never, so I wouldn’t get too excited until we get an actual ship date and price.”