I think everyone can agree that the iPhone was pricey.Ã‚ I was one of the people who forked over the $600 to get my hands on one, and was very happy with the purchase.Ã‚ But when Steve Jobs announced Apple would lower their price point by $200, IÃ¢â‚¬â„¢m sure most of my fellow early adopters felt a bit suckered.
Technology is never-ending; new models come out, prices come down, etc…Ã‚ But 2 months is an awful short cycle to lower the price on a product, especially by 33%.Ã‚ At that point itÃ¢â‚¬â„¢s just screwing over the very evangelizing customer base that carried Apple through hard times, and propelled them in the good.Ã‚ In short, Steve Jobs kinda screwed us loyal Apple customers.
Reading SteveÃ¢â‚¬â„¢s email to us loyal customers doesnÃ¢â‚¬â„¢t really make me feel much better.Ã‚ He explains that he hopes the lower price will increase sales.Ã‚ Well no shit.Ã‚ I am all for more Apple users in the world, but I donÃ¢â‚¬â„¢t really care enough to pay extra money to them.Ã‚ ItÃ¢â‚¬â„¢s obvious Steve believes I should care about this, but itÃ¢â‚¬â„¢s not my problem any more than my paying my mortgage is his.
Anyone who purchased an iPhone has gotten the little comments from the cheap, uninformed PC users about waiting until the price comes down, or waiting until the second generation so that the bugs are worked out.Ã‚ We didnÃ¢â‚¬â„¢t listen because we trusted Apple to do the right thing.Ã‚ In this case, they didnÃ¢â‚¬â„¢t.
Now luckily I used my American Express card to purchase my iPhones (I bought 3 in total), so I may have some recourse beyond the $100 store credit.Ã‚ Hopefully IÃ¢â‚¬â„¢ll be able to recover the $600 extra I paid.
In summary I have to say that IÃ¢â‚¬â„¢m a little torn on the issue.Ã‚ On one hand I was very happy with the product, itÃ¢â‚¬â„¢s the best device I have ever owned.Ã‚ On the other hand, I do feel that because I am such a supporter of Apple (Macbook Pro, Cinema Display, Hi-Fi, iPods, Airport Extreme, Airport Express, AppleTV, etc…) I was over charged and taken advantage of.Ã‚ Steve screwed those of us who care the most.
So I guess they should enjoy their holiday bum in sales, but be aware that on the next big product launch that line may be a little shorter.Ã‚ I know it will at least have one less person.Ã‚ In the future IÃ¢â‚¬â„¢ll just wait a few weeks for the price to get cut by 1/3.
[tags]apple, iphone, price cut, steve jobs, mac, store credit[/tags]